Platform Architecture

Grahaak SFA Features β€” Complete
Automation & Distribution Platform

Grahaak is a mobile and web platform that connects all the tools your sales, distribution, and field management teams need. No more switching between spreadsheets, WhatsApp messages, and apps that don't work together.

Sales Force Automation (SFA) β€”
GPS Tracking & Beat Planning

The Sales Force Automation module from Grahaak is what makes your field sales team work. It replaces daily sales reports (DSRs) that were written by hand, paper-based beat plans, and data that was delayed with a system that works on mobile devices first.

Real-Time Location Tracking

Track live salespeople with GPSβ€”see your whole field force on a map in real time.

Attendance Management

Marking attendance digitally from field locations with strict geofencing verification.

Beat Plan & Route Planning

Automated daily, weekly, and monthly beat plans that make the best use of routes.

Order Booking

Live product catalog, SKU-wise pricing, and outlet history make it easy to book an order with just one click.

DSR Reporting

Digital daily sales reports that come right away instead of waiting for paper submissions.

Sales Target Monitoring

Dashboards that show each sales rep's target vs. actual performance in real time.

Scheme & Promotion

Set up promotional schemes that are specific to each outlet and trade channel dynamically.

Sales Gamification

Gamified KPI leaderboards to keep your sales team highly motivated and engaged.

Shelf & Visibility Audit

Retail shelf analysis with a photo planogram to make sure merchandising rules are followed.

Customizable Surveys

Deploy custom mobile forms for surveys, direct market research, and real-time feedback on products.

Distributor Management
System (DMS) β€” Channel Visibility

When you manage distributors by hand, you run out of stock, payments are late, and you can't see how well the channel is doing. Grahaak DMS connects all of your distribution networks into one clear, connected platform.

Order & Delivery Tracking

Keep track of all orders, both primary and secondary, from placement to completion.

Inventory Management

Live stock levels at distributor depots with alerts for automatic reordering before stockouts.

Payments & Reconciliation

A summary of outstanding payments by outlet and the collection of digital receipts securely.

GST-Compliant Billing

E-invoicing and purchase order management that strictly follows state and national GST rules.

Performance Analytics

Find your best and worst partners right away with visual data and performance scoring.

Overdue Alerts

Automated reminders and notifications for overdue and unpaid bills directly to stakeholders.

Returns Management

Smoothly manage damage returns, expiry claims, and the complete credit note generation process.

Joint Working

Working together and coordinating targeted visits between salespeople and distributors on the field.

Field Force Management β€”
Attendance, Visits & Expenses

You can manage your field workers from start to finish, including attendance, visit scheduling, and expense reimbursement, all in one app that works even when you don't have internet access.

Leave Management

Leave management that is flexible and tailored to your needs, with real-time approval workflows.

Visit Management

Complete visit planning with outcome tracking, follow-up task management, and manager review.

Smart Navigation

GPS navigation that tells your reps exactly how to get to the next customer location step by step.

Expense Reimbursement

Submitting expenses without paper, with live receipt upload and location verification.

Team Messaging

Safe in-app team messagingβ€”field reps can talk to managers and coordinators in real time.

Activity Tracking

Daily movement summary: view a digital replay of the exact route each field rep took during the day.

Offline Mode

Full offline capabilitiesβ€”field activities sync automatically in the background when the connection comes back.

Org Hierarchy

Custom department and hierarchy configuration matching your company's exact organizational structure.

Order Management &
Van Sales App India

No matter if your team does pre-sales, van sales, or modern trade, Grahaak makes it easy to go from order to invoice quickly and accurately in the field.

Van Route Optimization

AI-powered route management for van sales that shows inventory levels in real time.

Mobile POS

Mobile Point of Sale (mPOS) for instant billing, receipt generation, and invoicing on the spot.

Van Inventory Management

Live tracking of van inventory, including opening and closing stock, and automatic end-of-day reconciliation.

Outlet-Level Discounting

Discounts and scheme applications strictly managed at the outlet level with manager approval workflows.

Secondary Delivery

Managing a precise secondary delivery plan for scheduling and tracking order fulfillment.

Order PDF Generator

Instant order documentation based on field data, with one-click PDF order creation to share via WhatsApp or Email.

Sales CRM &
Lead Management

Grahaak CRM links your marketing, sales, and customer service so that no lead, chance, or customer complaint is ever missed.

Sales Pipeline

Managing the entire sales pipeline dynamically, from raw leads to successful closing.

Lead Conversion

Tracking the complete lead-to-partner conversion lifecycle to optimize your sales funnel.

Complaint Management

Managing customer complaints effectively and keeping track of how quickly they are resolved.

Service Tickets

A structured workflow for creating, assigning, and resolving service tickets with SLA tracking.

Meeting Planner

Planner for client meetings and workshops that keeps track of digital results, minutes, and action items post-meeting.

Sales Analytics &
Reporting Dashboard

Data is only useful if it leads to action. Grahaak's analytics suite turns raw field activity into clear, useful information that everyone in your company can use.

Manager Dashboard

Sales dashboards that show data in real time, at the zone, region, distributor, and outlet level.

Automated Reports

Automatic generation of Month-to-Date (MTD), Week-to-Date (WTD), and daily performance reports.

GIS Analytics

GIS-based sales coverage visualization lets you see your exact market penetration directly on a map.

SKU Analytics

Tracking performance by SKU lets you find the best and worst movers instantly across territories.

Historical Analysis

Using big data to look at historical sales trends for long-term, strategic business planning.

Custom Dashboards

Setting up custom dashboard views tailored specifically for the C-suite, regional managers, and field reps.

ERP Integration

Seamless API integration with your existing ERP tools (SAP, Tally, Oracle) and other legacy systems to ensure all your data remains deeply connected and in sync.

Ready to transform your sales?

Start winning with
Grahaak today.

Join 500+ FMCG & CPG brands that have automated their field force and accelerated distribution with Grahaak.