Built for FMCG, Pharma & CPG Teams

India’s Leading
Sales Force Automation Software

Sell More. Manage Better. Grow Faster.

Grahaak gives your field sales team real-time GPS tracking, AI-assisted beat planning, one-tap order booking, and full distributor managementβ€”all in one easy-to-use mobile app.

Plan Routes & Beats
Execute Visits & Orders
Track GPS & Activity
Analyze Insights & DSR
+ New Order Booked
βœ“ Beat Covered
500+
Brands Served
40,000+
Field Reps Empowered
30%+
Efficiency Gain
18%
Coverage Improvement

Why Grahaak SFA?

Managing field sales the old-fashioned way is expensive, full of mistakes, and hard to see. Your salespeople spend hours on DSR reports by hand. Instead of making a decision, managers guess. Distributors work alone. Grahaak fixes this completely.

Real-Time Salesman Tracking

See a live map of all your field workers. You can see in real time from your web dashboard how many people are coming, how well they are following the route, how many times they visit the outlet, and how much time they spend there.

One-Tap Order Booking

Salespeople use a live digital catalog with outlet history, SKU pricing, and scheme details to take orders. This cuts down on mistakes to almost none.

AI-Assisted Beat Planning

Smart route planning makes sure that every rep goes to the right stores, in the right order, and at the right times, which maximizes the number of productive calls they can make each day.

Distributor Management

Put your sales team and your distributors on the same platform. Keep an eye on stock, orders, payments, and scheme disbursements as they happen.

Automated Reports & Analytics

Auto-generated DSRs, MTD reports, and performance dashboards take the place of manual paperwork, which gives managers useful information right away.

Works Offline β€” Always

Field work never stops, even when there is no internet. When the connection is restored, all data automatically syncs. This is very important for rural India.

Complete SFA Feature List

Everything you need to automate field operations end-to-end.

For Field Sales Reps

  • Marking attendance with GPS from the field
  • Digital beat plan with directions
  • E-catalogue with one-tap order booking
  • A record of visits to and purchases from the store
  • Visibility of the scheme and discount
  • Sending in an expense claim
  • Messaging between teams in the app
  • Offline mode with automatic syncing
  • A leaderboard for gamified KPIs
  • Shelf audit based on photos

For Sales Managers

  • Live field force map dashboard
  • Keeping an eye on beat adherence
  • Analytics of targets vs. actuals
  • DSR and MTD reports that run on their own
  • Tracking performance by SKU
  • Visibility of scheme compliance
  • Dashboards for territories and zones
  • Alerts and notifications that you can set up yourself
  • Connecting ERP and DMS
  • Access control based on role

Proven Results

What happens when FMCG, Pharma & CPG brands deploy Grahaak.

20%
Sales Growth
31%
More Unique Outlets/SKU
10%
Productive Calls Uplift
13%
Coverage Expansion

Customer Testimonials

Don't just take our word for it.

"We are currently using Grahaak with the field force module, which helped us by providing seamless tracking of primary and secondary visits by sales employees. It has truly transformed our sales operations."
SC
Satisfied Customer
FMCG Sector
"Grahaak SFA made day-to-day tasks for salesman tracking, secondary retail, and expense management effortless. In our 4-year journey, Grahaak has automated our entire workflow."
JL
Jalani Group
Long-standing Client

FAQ

Common questions about India's most trusted SFA.

What is Sales Force Automation (SFA)?

SFA is a mobile and web-based platform that automates field sales tasks like attendance, beat planning, order booking, distributor management, and reporting. It does this by replacing manual DSRs and paper-based processes with real-time digital workflows.

Does Grahaak SFA work offline?

Yes. Grahaak is made to work offline first. Salespeople can do everythingβ€”book orders, mark visitsβ€”without the internet. When connectivity is restored, data syncs automatically. This is important for covering rural and semi-urban markets.

Which industries use Grahaak SFA?

Any business that sells FMCG, pharmaceuticals, consumer durables, agri-inputs, building materials, or clothing and has a field sales force and distribution network.

Does Grahaak integrate with my ERP (like Tally/SAP)?

Yes. Grahaak lets you connect to Tally, Busy, ZOHO, SAP, Microsoft Dynamics, Aahaar Erp, and other major ERP systems through APIs so that data can be synced both ways without any problems.

Start Your Free Trial Today

Digitize your field force in days, not months. Experience true visibility and rapid growth with Grahaak SFA.