All-in-One FMCG SFA &
DMS Platform for Growth
India's FMCG market is massive and highly complex. You need a purpose-built technology platform to handle thousands of stores, hundreds of distributors, seasonal demand cycles, and competitive trade promotions. Grahaak is trusted by India's biggest FMCG and CPG brands to drive outlet coverage and real-time visibility.
FMCG Challenges — Solved
We built Grahaak to eliminate the specific bottlenecks that slow down Indian CPG and FMCG brands.
FMCG-Specific Features
Specialized modules designed exclusively for the consumer goods industry.
Multi-Channel
General Trade (GT), Modern Trade (MT), HoReCa, and E-commerce channel management.
GT Beat Plans
Digital beat plans highly optimized for GT rural and dense urban outlet clusters.
SKU Push
Strict Must-Sell SKU and Focus Product enforcement integrated at the point of sale.
BTL Management
Below The Line (BTL) activity management and POSM display deployment tracking.
Trade Schemes
QPS, VPS, and advanced, leak-proof scheme disbursement automation.
Shelf Audit
Comprehensive retail shelf analysis with mandatory photo planogram compliance.
Van Sales
Dedicated Van sales workflows with mobile POS for urban and semi-urban distribution.
Gamification
Gamified KPI leaderboards designed specifically to drive FMCG field force motivation.
FMCG Results
What brands achieve when they deploy Grahaak.
Industries Within FMCG We Serve
We understand the subtle operational differences between various CPG sectors.
FMCG FAQ
Yes. Grahaak can grow from a regional brand with 10 reps to a national company with 5,000 reps. Our prices are set up so that new FMCG brands can get world-class SFA at any stage of their growth.
Yes. Grahaak's analytics module lets FMCG brands look at past sales trends to help them plan their inventory, how often they should stock their distributors, and how to adjust their beat frequency for seasonal peaks.
Power Your FMCG Sales Machine
Book a free FMCG-specific demo with our product specialists and see the difference.