Sales Force Automation Solutions for
Every Indian Industry
Grahaak provides specialized workflows and deeply integrated modules designed to solve the exact distribution, tracking, and sales challenges of your specific industry.
Beat Plans, Schemes & Distribution
The Indian FMCG sector is one of the most competitive in the world. It has to deal with thousands of stores, hundreds of distributors, and complicated advertising plans in both urban and rural areas at the same time. This is what Grahaak was made for.
- Manage the beat plan for the GT (General Trade), MT (Modern Trade), and HoReCa channels
- Must-sell SKU enforcement and product tracking at every store
- Managing compliance for BTL (Below the Line) activities and promotions
- Managing trade schemes, including QPS, VPS, and automatic scheme disbursement
- Analysis of shelf space, compliance with planograms, and photo documentation
- Managing van sales and optimizing coverage in rural markets
- Distributors, retailers, and sales reps can see the scheme in real time
Tracking MR, Doctor Visits & Chemist Beat Plans
When managing pharmaceutical sales, you need to be very precise. You need a specialized SFA tool to keep track of doctor visits, make sure chemists are covered, and manage samples. Grahaak's pharma module is made to meet the specific needs of life sciences field forces.
- Keeping track of MR (Medical Representative) activities and automating daily call reports
- Making appointments with doctors, keeping track of medical history, and following up
- Chemist and stockist beat plan with tracking of secondary sales
- Keeping track of sample management and the distribution of promotional materials
- Keeping track of doctors, chemists, and hospitals in a database
- Analytics of prescription and product adoption by region
- Audit trail for compliance reporting and field activity
Electronics & Dealer Management
Consumer durables companies face unique problems because they have multi-tier dealer networks, high-value products, and technical after-sales service. Grahaak lets you handle dealer relationships, technical service visits, and channel sell-through all in one place.
- Managing dealers and sub-dealers with tier-wise scheme configuration
- Setting up technical service visits and keeping track of the results
- Keeping track of service tickets and warranty registrations
- Keeping track of product demonstrations and checking the visibility of products in stores
- Management of display and branding deployment
Rural Market Coverage
Because of rural distribution, seasonal demand patterns, and complicated dealer networks, an SFA solution needs to work perfectly in areas with low connectivity and be able to scale across large geographies.
- Change the seasonal beat plan to fit the planting and harvesting cycles
- Keeping track of coverage for dealers in villages and rural areas
- Tools for field agents to give advice on crops and suggest products
- Managing multiple levels of channels: from the company to the stockist to the retailer to the farmer